Privacy Policy

Comfort Living Home Care ("Comfort Living," "we," "us," or "our") operates a residential senior care home in Virginia Beach, Virginia, and the website at comfortlivingva.com. This Privacy Policy explains what information we collect through our website and forms, how we use it, and the choices you have.

1. Information we collect

We collect information you provide directly to us, including:

• Contact information — your name, phone number, email address, and mailing address.
• Inquiry information — details you share about your loved one and the care you are seeking.
• Intake information — when you complete our resident intake form, information about the prospective resident, their care needs, contacts, providers, and related details necessary to evaluate and coordinate care.
• Communications — records of messages, calls, and texts between you and Comfort Living.

We may also automatically collect limited technical information when you visit our website, such as your IP address, browser type, and pages viewed, through standard web analytics.

2. How we use your information

We use the information we collect to:

• Respond to your inquiries and schedule tours or callbacks;
• Evaluate care needs and coordinate care for current and prospective residents;
• Send administrative communications such as scheduling, billing, and general updates;
• Operate, maintain, and improve our website and services;
• Comply with legal and regulatory obligations.

3. SMS / Text messaging

If you provide your phone number and opt in, Comfort Living may send you text (SMS) messages related to care updates, scheduling, billing, and general communication about our services.

• Consent: We only send text messages to individuals who have given express consent — by checking an SMS consent box on our contact or intake form, or by otherwise providing their number directly and agreeing to be texted. Consent is not a condition of receiving care or services.
• Message frequency: Message frequency varies based on your interactions with us.
• Rates: Message and data rates may apply, depending on your mobile carrier and plan.
• Opt-out: You may opt out of text messages at any time by replying STOP to any message. You will receive a confirmation and no further texts unless you opt back in.
• Help: For help, reply HELP to any message, or contact us at (757) 781-0362 or info@comfortlivingva.com.

4. How we share information

We do not sell your personal information. We may share information only:

• With service providers who help us operate our business (for example, our phone/messaging platform, scheduling, or billing tools), bound by confidentiality obligations and only as needed to perform their services;
• For care coordination, with the resident's healthcare providers, home health, hospice, or others involved in their care, consistent with the consent provided during intake;
• When required by law, such as in response to a valid legal request, or to protect the safety, rights, or property of residents, our staff, or others.

As stated above, mobile phone numbers and SMS opt-in data are never shared with third parties for marketing purposes.

5. Health information

Comfort Living is a residential care home, not a licensed medical facility. Some information we collect during intake relates to a prospective resident's health and care needs. We treat this information as confidential and use it only to evaluate, provide, and coordinate care. We do not use health information for marketing, and we do not share it except as described in this policy or with your consent.

6. Data security

We take reasonable administrative, technical, and physical measures to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your choices

• You may opt out of text messages at any time by replying STOP.
• You may request access to, correction of, or deletion of your personal information by contacting us using the details below. We will respond consistent with applicable law.

8. Children's privacy

Our website and services are directed to adults seeking senior care. We do not knowingly collect personal information from children under 13.

9. Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page with a revised effective date.

10. Contact us

Comfort Living Home Care, LLC
3920 Sunstream Pkwy, Virginia Beach, VA 23456
Phone: (757) 781-0362
Email: info@comfortlivingva.com

This Privacy Policy is provided as a general starting point and does not constitute legal advice. Comfort Living should have qualified legal counsel review this policy before relying on it, particularly regarding the handling of health information and applicable state and federal privacy obligations.